Clickbank- has anyone ever ordered using this site and is it safe?

I want to make a purchase of an ebook from a site I have never used before. They use Clickbank for payment rather than paypal. Is this a legit site and safe to use?

Mobile Search Marketing – Get A Head Start On Your Competitors.

The mobile search market is still in its infancy and many advertisers are taking a ‘wait and see’ approach. This lack of competition in the mobile search space surely presents an opportunity for businesses to get a head start on their competitors.

While most advertisers are reluctant to commit, it is relatively straightforward to get positioned well in the natural search listings of the mobile search engines, and PPC programme click costs are still comparatively low. So, how do you start to market your business on the mobile web?

The good news is that a mobile search marketing campaign is relatively simple to set up. But before you can promote your website to the mobile search market you need to ensure that it is compatible with mobile screens, or you need a specifically designed site in a mobile ready format such as XHTML, WML, or iMode.

The reality is that most sites will be difficult to adapt to small mobile screens and will not have the simplified functionality that is required by mobile users, so a dedicated mobile site is preferable. Fortunately, mobile sites are relatively cheap and quick to build. You can also register a .mobi domain so that users (and search engines) will know that your site is fully mobile compatible.

Once you have your site established, accessing the mobile search market is now quick, easy and cost effective with both Google and Yahoo offering the ability to place PPC text ads on their mobile web search engines. There are also other 3rd party mobile ad network providers such as Admob (www.admob.com) that allow you to place contextual ads on selected content.

In addition, mobile websites can be optimised for high visibility in the natural search results of the mobile websites using conventional SEO tactics. You can even submit a Google Mobile Sitemap. As few business have mobile ready websites the competition for valuable screen real estate is surprisingly light and it is relatively easy to get well positioned on the mobile search engines.

While the majority of people may not yet be ready to book their holidays on a mobile handset, there is clearly a business for other travel and tourism related suppliers like hotels, restaurants, bars, clubs, golf courses, attractions, tour guides and other local services.

Very few businesses have mobile versions of their websites, so there is an opportunity to get ahead of your competitors through early exposure for your products and services on the mobile web.

I need a slogan for my online marketing business?

I need a slogan for my online marketing business. We are a full service online marketing company. Our services include: SEO, PPC, social media marketing, web design, blogging, online reputation management, email marketing, etc. The name of my company is SearchDog Marketing and I’m in desperate need for a slogan. Please Help!!

Tips for Promoting Your Home Business Web Site

Traffic on the freeway is bad. Traffic on the Internet is good. With over 60 million web sites on the Net, you need a solid strategy for steering customers to your home business web site.

Search Engines

Search engines are the yellow pages for a home business web site. Over 80% of Internet surfers use search engines to find information on the web. To get the most traffic to your site, list with the big search engine players Yahoo, Google, and MSN. Smaller search engines also get results from the big three so you’ll be covered in case customers visit less popular engines.

Looking Good

Your home business web site can be simple or complex but it must be functional and attractive. Make sure your site does what it is supposed to do – provide customers with concise, useful information about your product or service. Be wary of making things too complicated. The site should be easy to navigate or customers will look elsewhere.

Your web site should also look professional, not cheap. If you aren’t design savvy, spend money on a good web designer. The investment will pay off by attracting more people to your web page.

On-line Ads

The Internet has many sites where you can list your home business for free. To guarantee the greatest exposure, place your ad on several (20 or more) sites and repeat the process every month.

Banner advertisements can be as effective as TV spots in increasing customer awareness of your business. A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service. Try participating in a banner exchange program such as LinkExchange that connects your home business web site to other company sites that have similar customer bases.

Affiliate programs offer an excellent opportunity to promote your web site. Affiliate businesses post links to your web page on their sites. You pay them a commission or set fee based on the amount of traffic sent to your web site. Pay arrangements vary and can be based on the number of people who visit your site or the number of customers who purchase your product.

Bloggin’ It

Bloggers are the hot new information medium. Getting them to write about your home business web site is an excellent way to gain exposure to potential customers.

Technorati Blog Directory provides a listing of blogs by industry. Do your research here to determine which blogs might be interested in writing about your business. Send a short, personal email to a few blog writers describing your web site and asking the blogger to write about it. Offer the writer something in return, for example, free product or a link back to his blog on your web site.

Off-line Ads

Cruising Down the Highway

Your car is a moving billboard for a home business web site. Window decals and bumper stickers are inexpensive ways to get the word out about your web site. Spend a few extra dollars for a personalized license plate with your web address.

Old Media Standby

Regardless of what the bloggers say, people still read the printed page. Run ads in the classifieds of large and small papers, trade magazines, and free weeklies. Your choice of print media will depend on the product or service offered and whether you do business locally or nationwide.

Sources

Gaebler Ventures, “Advertising on the Web” (gaebler.com)
Data Synthesis, “Internet Solutions for Today” (ictks.com)
“Top Ten Ways to Promote your Website” (agora-business-center.com)
“Using Blog PR to Promote Your Site” (sitepronews.com)

Silence is golden

Silence is golden
Watching silent comedies made by the master directors can remind you of a talent that has largely been lost in modern movies: making every nanosecond count.

Read more on Bangkok Post – Thailand’s English news

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Internet Marketing Research Of Search Traffic And Social Traffic

Internet marketing is always evolving. There was a time when internet marketers relied almost 100% on search engine traffic. Time have changed and now there are a lot more traffic sources available. Social media sites have become an exceptional alternative for driving traffic to websites.

Digg, Reddit, and StumbleUpon can each provide a site with the opportunity to grab thousands of visitors per day as long as they provide the right content. Users can develop social networks by using these sites, and that can help them to have a lot more success with their articles. Their network friends can easily help them by voting for their content.

For about the last year, I have been watching my statistics closely so that I can get an idea of how social traffic performs against search engine traffic. The differences are quite interesting – the two types of visitors interact in a totally opposite manner on websites.

The first thing I looked at was the conversion rate of social traffic to sales and ad clicks. I found this very interesting – on good social traffic days my site can easily receive a few thousand extra visitors. The problem is that even with a ton of extra visitors, my site rarely made more sales than usual. The site also didn’t have an increase in ad clicks.

Search traffic has a very opposite effect. When I have big search days, I almost always generate more revenue. I believe this gives us a psychological look into the minds of visitors that come from the different sources.

Social traffic is looking to be entertained. They will jump quickly from one site to the next searching for entertainment. The key is that they aren’t looking for anything in particular. Search traffic is generally looking for answers and they will take extra time to look for it. They will stay on a website longer and are much more likely to make purchases.

During this research study, I also tracked the amount of links the different types of traffic generated. Social traffic generates over 10 times as many links as search traffic due to the increased technical ability of this type of web user. Users of social traffic sites are a lot more likely to have sites and blogs of their own and this contributes to the increased links that are gained from social traffic.

If you have a site, make sure you leverage social media to get links. Getting links will lead to more traffic from search engines, and search engine traffic is going to be where you make your money.

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